マス・コミュニケーション研究

　This article studies the changing image of the Japanese women’s beauty in the cosmetics advertisements of woman’s magazine “SHUHU-NO-TOMO” from 1931 to 1943. The image of Japanese Woman’s portrays in cosmetics advertising had changed. to be young, natural, and healthy, because Japanese beauty was considered that they didn’t look pale and white skin but had natural and young one. The data suggest that a real shift in the relationship between makeup and Japanese woman’ image has occurred on cosmetics advertising in consumer society.

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　This article reconsiders the problem of the brain death and the organ transplantation on the TV news program. Until now, the organ transplantation from the children who are under fifteen has been forbidden in the Japanese law. Now this law is to be amended. This is the problematic issue about the knowledge of the human life and death. So I take one news program about the organ transplantation. And, by the questionnaire method, I survey the effects of this program to the viewers. They tend to be oriented to agree with the amendment of the organ transplantation law in general.

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China’s propaganda aimed at Japan has been favorably accepted by the Japanese mass media since diplomatic relations resumed between China and Japan. China had a favorable opportunity to enhance its international presence in the spring of 2003, when a young Premier came to power and China launched a diplomatic initiative to solve the North Korea issue. However, there was a possibility that the SARS epidemic would have adverse effects on China’s propaganda aimed at Japan. The objective of this study is to reveal how the SARS epidemic influenced China’s propaganda aimed at Japan in Japanese newspapers. 　　The results of the analysis verified that Japanese newspapers covered mainly economic stagnation between China and Japan due to the spread of SARS rather than anxiety over the state of hygiene management in China. In addition, it was found that whenever the suppression of information was taken up in Japan a timely rebuttal was issued by the Chinese government in order to lessen negative effects on the propaganda aimed at Japan.

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During World War II, the U.S. government uprooted more than 110,000 Japanese Americans from the West Coast and put them into inland camps. This incident has been examined from various aspects by a number of scholars. But very little has been written about how the federal government treated the press of Japanese Americans. This study analyzes how the Office of Facts and Figures (OFF) and Office of War Information (OWI) made use of the Japanese “enemy language” newspapers for information dissemination during the earliest phase of war. It also investigates how these agencies elicited voluntary cooperation, which was de facto self-censorship, from Japanese newspapers.

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