This paper aims to reveal the characteristics of shippers using RORO services and propose the methodology for evaluating the possibility of RORO service launching. First, we analyze the behavior of shippers using the RORO service launched from/to North Kyushu, and we find that some shippers use the long truck/rail feeder services from Osaka and Tokyo areas. Second, we propose the full-cost approach for evaluating the RORO service launching from/to Wakasa area. Finally, our results suggest that when using the high speed boat, the RORO service can work for inviting RORO commodities with rational fare level.

The recent developments in the U.S. and France of a new breed of personal road transportation service are studied, which utilizes the IT technologies and smart phone applications in particular to facilitate the efficient matching of a customer with a vehicle. Although regulatory bodies have been put in a delicate position, facing the harsh challenges from traditional taxi industries against some of the services, it should be noted that they make efforts to redefine regulations with a view to accommodating the innovation of the industry.