We conducted a survey in order to study how the general public perceive dentistry in the social context in contrast with nine other medical disciplines : internal medicine, dermatology, psychiatry, surgery, otolaryngology, ophthalmology, pediatrics, obstetrics and gynecology, and orthopedic surgery. The survey was conducted from April 1992 through March 1993. The subjects were 99 male and 162 female residents of the city of Nagoya and its neighboring areas in Aichi Prefecture, with agesranging from 7 t6o 80. The subjects were asked to state their images of 10 medical disciplines including dentistry. Their images were classified into 163 code items. Of these items, the most frequently used were 51, 49, 32, 21, 28, 30, 34, 24, 27, and 34. Correspondence analysis was applied first to these image items for each of the 10 medical disciplines, and 5-dimensional item scores as well as subject scores were computed. Second, multiple regression analysis was applied to each of the 5-dimensional subject scores for each medical discipline. Predictor variables in these regression analyses were : (1) how long each subject had experienced medical treatment, (2) gender, and (3) age. At least one multiple correlation coefficient out of the five dimensions was statistically significant for four medical disciplines. They were dentistry, psychiatry, obstetrics and gynecology, and orthopedic surgery. Finally, a cross-classification table was constructed from the data, whose rows and columns were, respectively, the 10 medical disciplines and the 163 image items. Correspondence analysis for this crossclassification table indicated that (1) dermatology and ophthalmology were perceived as similar, (2) surgery and orthopedic surgery, and dentistry and internal medicine were also perceived as similar, and (3) obstetrics-gynecology was perceived as isolated from the other medical disciplines.
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