Japanese have a biased tendency to view themselves as being more ordinary than ordinary people (Ohashi & Yamaguchi, 2004). The existence of such bias, which overemphasizes one’s ordinariness, suggests that being ordinary person may be desirable in Japanese culture. The present study hypothesized that being ordinary is associated with desirable traits and higher likeability in Japanese culture. Japanese university students (N=150) and adults (N=61) were asked to evaluate one of six target persons, who were described either as ordinary, ordinary in a good sense, ordinary in a bad sense, extraordinary, extraordinary in a good sense, or extraordinary in a bad sense. Results supported the hypothesis: Ordinary people, as compared with extraordinary people, are more likeable and they are perceived as having desirable traits to a greater extent. In addition, impressions about ordinary people are similar to those about people who are ordinary in a good sense, whereas impressions about extraordinary people are similar to those about people who are extraordinary in a bad sense (student sample) or at least worse than extraordinary people in a good sense (adult sample). Theoretical implications of the findings are discussed.
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