The purpose of this study is to make clear the development and characteristics of spas for day-trippers around Tokyo. Many factors such as the introduction of technology to dig hot spring deeply, the development of highway system, changes of leisure activities to near recreation area, health care intention by an aging society and the hot spring development as a regional promotion by the local government explain the expansion of the spas for day-trippers. As a result, many same types hot spring facilities came out. Therefore, it is important to build unique and different spas for day-trippers by making better use of the natural and social environments and the characteristics of hot spring resources.
It is reported that the customers are influenced by psychological aspect because hotel product has its characteristic of intangible. Thus the use of psychographics as hotel choice behavior and market segmentation criteria is continuously increasing in the hope that psychographics explaine more observed behavioral variation than demographic or socioeconomic variables in hotel industry. In this study, it has been investigated that the effectiveness of personal values and geographic variables as explainable factor in hotel choice behavior and market segmentation.
Much of the recent research in the anthropology of tourism is concerned with the role of tourism that influences the construction of culture and ethnic identity. Culture and ethnic identity is also increasingly recognized as shaped by contemporary global process, rather than naturally-consisted unity. But some literature on tourism and 'emergence of culture is neglected the fact tourism has sometimes unequal power relationship. This article sheds lights on tourism and culture through the study of art and tourist art in the non-West. Many of the artists in the non-West produce art or tourist art in order to serve economic needs as well as self-representation. But it should be considered that they are in the hegemony of the Western art world and tourism. This article provides how they appropriate art and tourism in the hegemony. But this situation is not unique to the art and tourist art. The purpose of this research is also to the contribution of the methodology of tourism and culture.