The purpose of this study is (1) to analyze why tourists visit marketplaces, and what attracts them to visit such marketplaces, (2) to observe the marketplace behavior of tourists while attempting to define the role of marketplaces as a tourist attraction, and (3) to clarify the specific characteristics of such tourist consumer behavior. In the present study, the marketplaces targeted for my survey are "Tsukiji Fish Market" (Tokyo, Japan) and "Chagalchi Market" (Pusan, Korea). This study concludes that tourists visit marketplaces in order to enjoy unique foreign sights and sounds unavailable in their home country, and that the marketplace is looked upon as one tourist spot with such charm. In addition, in visiting marketplaces, tourists seek not to do ordinary shopping, but instead are in search of novel goods and uncommon experiences. Shopping at a marketplace means for tourists a rich experience to be treasured and remembered.
In this study, the importance of tourism market in Japan, which has been pointed out vaguelly in general terms, is evaluated numerically, based on the actual data of the consumption side. Both the total amount and the components of the market are seized and assumed, and then, through the I/O analysis method, the multiple impact is estimated. ・The tourism consumption reached to 24.6 trillion yen in 1991 (15.6 trillion yen for domestic tour, 5.7 trillion yen for overseas tour, 3.3 trillion yen for the expenditure before and after the trip.) The consumption concerning domestic industory occupies 20 trillion yen. ・The multiple impact of 20 trillion yen is estimated as follows, 48.3 trillion yen on the output, 24.6 trillion yen on the profits, 4.3 million people on the employment, 5.6 trillion yen on the tax income. Each multiple impact occupies 5-6% in Japan.
In a lot of scenic areas, it is difficult to secure parking lot for not only the allowance of land and the capital but also the restrictions concerning geographical features. In the scenic area with the excellent natural environment it is more difficult to do, being added the restriction which affects the environment. This often becomes a cause of the traffic congestion. We executed the investigation on the traffic behavior of visitors in Oku-nikko region. From viewpoint of it, the purpose of this research is clarifying the frame of parking lot measures in scenic area