The purpose of this study is to measure and to analyze the effect of the stress relief which is caused by long-term stay in a spa resort through the experiment by the easy measurement method. We analyzed stress marker which are obtained from saliva. We collected saliva from the participants, elderly women, one time a day, in the morning, and ten days total including a day before the trip and a day after the trip. As a result, it was found that the effect of the stress relief is caused by long-term stay and suggested the possibility of the disease prevention and the health promotion of the travel. The effectiveness of the group analysis based on subject's mental health status was confirmed, and we found its trend is different in one on short-term trip we investigated before. There is possibility to propose the travel type according to the characteristics of subjects.
When promoting local tourism, one of the major purposes is the improvement in the living environment and living conditions for residents in each local area. However, recent tourism policy tends to focus on how to boost the local economy with the help of tourism, which raises concern that the philosophy of citizen participation fades into the background. The question is what can be done to promote tourism so that it would be compatible with the spirit of resident initiative. This paper argues that solutions lie in the establishment of social capital on a regional basis and that civil activities would make the establishment of social capital possibility. Using a number of case studies, we illuminate and demonstrate that barrier-free tourism plays a meaningful role in establishing social capital.
It is necessary to utilize the marketing approach to stimulate an inbound tourism. This research treated the tourists' decision making process for the international tourism destination. "TPB model", which has been well-known in the school of social psychology, marketing, and also tourism as the model of predicting human behavior, was used as a main frame in this research. Some constructs in "MGB model" and "Push-pull motivational theory" have also been used in this research model to supplement the original "TPB model" to enforce the predictive power for the decision making process for the international tourism destination. An empirical research has been conducted to Taiwanese in Taiwan. Questionnaires were corrected from 294 respondents, and analyzed by the factor analysis and the SEM. The result proved that the hypothetical model had an explanatory power on the decision making process for the international tourism destination.