Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
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Volume 9, Issue 7
Displaying 1-4 of 4 articles from this issue
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Article
  • Sales strategies for exploratory innovation products
    Observations from a comparison of CD singles and console videogame software
    Takeaki Wada
    2010 Volume 9 Issue 7 Pages 461-496
    Published: July 25, 2010
    Released on J-STAGE: February 25, 2018
    DOIhttps://doi.org/10.14955/amr.090701
    JOURNAL FREE ACCESS
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    Innovation comprises practical innovation based on existing technology and knowledge and exploratory innovation aimed at creating new technology and knowledge. A balance between the two is required for sustaining corporate growth. This research measures and compares the two in the markets for both CD singles and console videogame software. The results revealed that not only is management of the R&D organization necessary, as emphasized in existing research, but that a sales strategy is also needed, which includes pricing strategy, advertising and advertising strategy, and coordination with distribution companies.

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