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Volume 7, Issue 4
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Article
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Snob and bandwagon effectsYufu Kuwashima2008 Volume 7 Issue 4 Pages 185-204
Published: April 25, 2008
Released on J-STAGE: March 04, 2018
JOURNAL FREE ACCESSThis paper uses a method of social network analysis to explore the types of impact that networks have on the purchasing behavior of their members. The results show that when consumers directly band together to produce the structural equivalent of a snob effect, a bandwagon effect also comes into play.
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Computer Industry Workshop Report
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[in Japanese]2008 Volume 7 Issue 4 Pages 205-208
Published: April 25, 2008
Released on J-STAGE: March 04, 2018
JOURNAL FREE ACCESS -
[in Japanese]2008 Volume 7 Issue 4 Pages 209-220
Published: April 25, 2008
Released on J-STAGE: March 04, 2018
JOURNAL FREE ACCESS -
[in Japanese]2008 Volume 7 Issue 4 Pages 221-234
Published: April 25, 2008
Released on J-STAGE: March 04, 2018
JOURNAL FREE ACCESS
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