Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
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Volume 2, Issue 4
Displaying 1-3 of 3 articles from this issue
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  • Multinational corporations’ capabilities and responses to local crises
    Case study of Toyota Motor Corp. and Mitsubishi Motors in Thailand
    Shinya Orihashi, Takahiro Fujimoto
    2003 Volume 2 Issue 4 Pages 141-162
    Published: April 25, 2003
    Released on J-STAGE: March 19, 2018
    DOIhttps://doi.org/10.14955/amr.020402
    JOURNAL FREE ACCESS
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    Although international theorists believe that the use of capabilities developed in Japan is a principal factor in the overseas development of enterprises, there has not been sufficient research into the possibility that multinational corporations from the same country may exhibit different behavior patterns in the same overseas location. This paper focuses on the handling of local crises (local environmental changes) that multinational companies encounter overseas, and demonstrates that the handling of local crises in the same overseas location by two multinational corporations from the same country may differ according to their financial resources and organizational capabilities. Using a simple analytical framework, a comparative analysis is performed on the handling of local crises of Toyota Motor Corp. and Mitsubishi Motors in Thailand.

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