This paper focuses on field-based research methods (FRBM), as they are known within the University of Tokyo’s Graduate School of Economics, used in the social sciences, and in particular, the study of business administration. While these methods are mastered through repeated experiences of conducting field surveys, much is also grasped within the classroom. Spending time in the field after mastering basic concepts and frameworks is preferred. The relationship between academic research and data collection is examined herein as a launch pad for FBRM.

Denshigiken Corporation was founded by four former employees of Ono Sokki Co., Ltd, and is a major manufacturer of measuring devices, primarily laser Doppler vibrometers. Although the founders faced initial difficulties, they were eventually able to develop a differentiated product. However, sales were not as expected, resulting in further difficulties. This paper details their journey.