Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
Volume 6, Issue 1
Displaying 1-3 of 3 articles from this issue
Monozukuri Asia Travelogue
Article
  • Minsun Yeom
    2007 Volume 6 Issue 1 Pages 7-32
    Published: January 25, 2007
    Released on J-STAGE: March 05, 2018
    JOURNAL FREE ACCESS

    Today’s market is characterized with diverse, unclear consumer needs; thus, the ability to recommend goods from various products and information that actually meet customers’ specific preferences is essential in stimulating sales and increasing customer satisfaction levels. This paper considers a collaborative filtering method as a recommendation technique in executing customer relationship management. Specifically, an empirical analysis using music CD purchase history data is conducted and a model is constructed that recommends a specific artist’s CD for a given customer.

    Download PDF (667K)
Computer Industry Workshop Report
feedback
Top