This paper analyzes examples of freeware and shareware development. In developing these types of online software, developers and users share more direct and closer ties, In addition, the phenomenon of users seemingly holding up one end of the development process can be observed. Although this phenomenon is referred to herein as the “organizing of users,” the sale of packaged software was abandoned at the outset, and the decision-making that occurs with online software (“non-packaged software”), mainly distributed via the Internet, is not limited to the simple choice of a distribution route. On the other hand, it encourages the organizing of users and their contribution to development. Furthermore, because the level of required polish is not as high as for packaged software, the relative reduction in costs of research and distribution and the dramatic changes that these bring to the development style are also evident. Consequently, a higher rate of upgrades made possible by an acceleration of the observed “development cycle” is possible with online software, and quality and performance is markedly improved and faster in comparison to packaged software in general.