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Volume 7, Issue 9
Displaying 1-3 of 3 articles from this issue
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Research Note
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Example of Nippon Oil’s “LC Film” seriesKenichi Kuwashima, Takashi Shimada2008Volume 7Issue 9 Pages 647-686
Published: September 25, 2008
Released on J-STAGE: March 04, 2018
JOURNAL FREE ACCESSThis paper analyzes the process of new business development by Nippon Oil’s “LC Film” series. Nippon Oil fell behind its competitors in product development, but succeeded in achieving exemplary results in the mobile phone business by creating a differentiation strategy on the basis of customization.
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Technical Notes on Management Literature
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[in Japanese]2008Volume 7Issue 9 Pages 687-706
Published: September 25, 2008
Released on J-STAGE: March 04, 2018
JOURNAL FREE ACCESSDownload PDF (542K)
Monozukuri Asia Travelogue
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[in Japanese]2008Volume 7Issue 9 Pages 707-722
Published: September 25, 2008
Released on J-STAGE: March 04, 2018
JOURNAL FREE ACCESSDownload PDF (1167K)
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