Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
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Volume 9, Issue 3
Displaying 1-4 of 4 articles from this issue
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Research Note
  • Expansion of Japanese retail into China and the formation of merchandising capability
    Case study of retailers in Beijing
    Tomofumi Amano, Ting Gao
    2010 Volume 9 Issue 3 Pages 133-174
    Published: March 25, 2010
    Released on J-STAGE: February 25, 2018
    DOIhttps://doi.org/10.14955/amr.090301
    JOURNAL FREE ACCESS
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    While the expansion of the manufacturing sector has slowed down in recent years, overseas expansion of the retail industry has intensified. The market in China is forecasted to record high growth and has become a battleground for large retailers from every country. This paper explores the expansion of Ito Yokado and 7-Eleven in Beijing on the basis of local surveys conducted in 2009 and analyzes success factors for Japanese retail industry expansion. The concept of merchandising is used as the analysis framework and particular attention is given to operational activities regarding merchandising capability of retail companies.

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