Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
Volume 17 , Issue 4
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Managementthink
Research Note
  • The Case of Digital Camera
    Atsushi Akiike, Tohru Yoshioka-Kobayashi
    2018 Volume 17 Issue 4 Pages 159-178
    Published: August 25, 2018
    Released: August 25, 2018
    [Advance publication] Released: July 24, 2018
    JOURNALS OPEN ACCESS

    This paper investigates an industrial design activity after a radical technological change through the case study of Fuji Film's “FinePix700”. We reveal that such a technological change might make it difficult to maintain a popular industrial design even though these existing designs still had superiority. We also discovered that firms can create the qualified product with high technology and new industrial design together by co-existing novelty of appearances and rationality from the functional perspective. This paper contributes to both consumer behavior study and technology management study by suggesting an effective relationship between technology and design.

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