Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
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Volume 6, Issue 7
Displaying 1-5 of 5 articles from this issue
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Article
  • From customer orientation to market orientation
    Theory and measurement
    Ryusuke Kosuge
    2007 Volume 6 Issue 7 Pages 243-266
    Published: July 25, 2007
    Released on J-STAGE: March 05, 2018
    DOIhttps://doi.org/10.14955/amr.060701
    JOURNAL FREE ACCESS
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    This paper conducts a review of research related to the execution of marketing concepts. Previous studies can be divided into customer-orientated research, with focus on individual purchasing behavior, and market-oriented research, with focus on organizational culture within business units. Market-oriented research, in the context of the production industry, has overlooked the existence of employees with the implicit assumption that organizational culture is homogenous throughout an organization. In the future, incorporating awareness of both the market orientation of employees and customer orientation through contact with customers will be important.

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Technical Notes on Management Literature
Computer Industry Workshop Report
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