Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
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Volume 13, Issue 11
Displaying 1-3 of 3 articles from this issue
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Article
  • Can Rich Equipment of Technical Features Increase Consumer Preferences?
    Analyses of the Relationships between Perceptional Positioning, Technical Features and Purchase Attitudes
    Makoto Mizuno, Yufu Kuwashima, Hidetada Higashi, Naoko Kishi
    2014 Volume 13 Issue 11 Pages 415-442
    Published: November 25, 2014
    Released on J-STAGE: November 25, 2015
    DOIhttps://doi.org/10.14955/amr.131101
    JOURNAL FREE ACCESS
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    In this article, authors analyzed the multi-dimensional data of customer perceptions for 150 models of automobile measured in four occasions and the equipment data of vehicles to grasp the relationship between the adoption levels of technological features and the perceptional positioning of each vehicle. Through this analysis, authors found that the “over/under equipment” of technological features more than potential customers expect based on the perceptional positioning of each vehicle would make their attitudes for purchase worse.
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Monozukuri Travelogue
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