Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
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Volume 21, Issue 2
Displaying 1-1 of 1 articles from this issue
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Article
  • The Formation of Organizational Identity in the Process of Launching a New Business
    The Process of Launching a New Business of an Incomplete Independent Organization
    Ayahito Yokoyama, Hidenori Sato
    Article type: research-article
    2022 Volume 21 Issue 2 Pages 73-88
    Published: April 25, 2022
    Released on J-STAGE: April 25, 2022
    Advance online publication: January 29, 2022
    DOIhttps://doi.org/10.14955/amr.0211217a
    JOURNAL FREE ACCESS
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    In order to launch a new business in an existing company, it is necessary to reduce the influence of the existing business on the framework of perception of organizational members and to get out of it, as well as the success factors pointed out in the previous research. Especially in the case of an imperfect independent organization, organizational members will struggle between existing and new businesses. For overcoming this, it is necessary to form a new organizational identity through dialogue and discussion among members and acquisition of legitimacy.

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