Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
Volume 2 , Issue 1
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  • Dealing with uncertainty
    Junichi Tomita
    2003 Volume 2 Issue 1 Pages 7-38
    Published: January 25, 2003
    Released: March 19, 2018
    JOURNALS OPEN ACCESS

    This study examines how companies deal with high uncertainty when developing new businesses by exemplifying the materials industry. In the coating resin business at Asahi Glass, market and technological uncertainty were overcome through the pioneering of new markets and product development collaboration with other coating manufacturers. The ability to deal with these challenges was developed because of the shift toward a customer-centric philosophy.

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