The research area of “Entrepreneurial Storytelling” is a relatively new research area that has begun to attract attention since the beginning of this century. The research area of “Entrepreneurial Storytelling” is diverse in terms of research themes, research methods, and research areas, and therefore, the research paradigms on which researchers stand are also diverse. This paper reviews the previous studies in the research area of “Entrepreneurial Storytelling” using the methodological approach of a systematic review, and this paper explores the past research trends and future research directions.

This paper examines Chapter 4 “The multiplicity of habits: Implications for routine research,” of Howard-Grenville et al. (2016). Chapter 4 focuses on habits of actors in organizational routines, and suggest that habits are not mechanically performed activities, but tend to be more organic. Turner and Cacciatori, the authors of this chapter, present two axes, deliberation of performance and variability of conditions, as typical characteristics of habits. The authors then make suggestions for research on routines. This paper, in addition to presenting an overview of Chapter 4, provides background on aspects the authors considered, and discusses relevant issues.