Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
Volume 4, Issue 9
Displaying 1-2 of 2 articles from this issue
Series
Research Note
  • Nippon Zeon’s “Zeonex”
    Kenichi Kuwashima
    2005 Volume 4 Issue 9 Pages 459-478
    Published: September 25, 2005
    Released on J-STAGE: March 12, 2018
    JOURNAL FREE ACCESS

    This paper examines product development processes and management of “Zeonex.” Zeonex is a functional chemical product that is an optical transparent plastic launched by Nippon Zeon, which accounts for over 90% of the camera lenses used in mobile phones. In traditional product development theory, product development organizations, and development processes, a discussion of managerial skills affecting the competitiveness of a product is rare. In contrast, this paper increases the possibility that fine-tuned management of product development processes, such as “front-loading of problem solving,” believed to be effective in assembly-type product development, are equally effective in the product development of functional chemical products.

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