Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
Volume 5, Issue 2
Displaying 1-3 of 3 articles from this issue
Article
  • Modularization through the capsularization of integral elements
    Junjiro Shintaku, Koichi Ogawa, Tetsuo Yoshimoto
    2006 Volume 5 Issue 2 Pages 35-66
    Published: February 25, 2006
    Released on J-STAGE: March 11, 2018
    JOURNAL FREE ACCESS

    The number of new entrants in the digital consumer electronics industry has rapidly increased due to product architecture and modularization, causing deterioration in fierce price competition. On the basis of a case analysis of the optical disk industry, this paper explores the phenomena of capsularization and distribution of integral know-how of Japanese companies into products, materials, equipment, and firmware in an environment conducive to modularization and new market entrants. Using this structure, a case is then presented wherein Japanese and foreign companies successfully formulated an effective collaborative model. Finally, the strategic direction is examined wherein Japanese companies take advantage of their abundant resources in a management environment of modularization expansion.

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