Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
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Volume 19, Issue 4
Displaying 1-2 of 2 articles from this issue
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Research Note
  • Emergent Strategy Formation Process of Nomura Real Estate Development Co., Ltd.
    The Case of PMO Development
    Junichi Tomita, Takahiro Fujimoto, Takashi Kaku, Naoko Usami, Yoshiaki ...
    Article type: research-article
    2020 Volume 19 Issue 4 Pages 105-132
    Published: August 25, 2020
    Released on J-STAGE: August 25, 2020
    Advance online publication: August 20, 2020
    DOIhttps://doi.org/10.14955/amr.0200417a
    JOURNAL FREE ACCESS
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    The purpose of this paper is to analyze the case of the office building called “Premium Midsize Office” developed by Nomura Real Estate Co., Ltd from the point of view of its strategy formulation process. The company was the first to develop a medium-sized and high-grade office building market with one single-floor tenant. Why was the company able to enter into such a potential market? A case analysis revealed its emergent strategy formulation process.

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Monozukuri Travelogue
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