Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
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Volume 4, Issue 7
Displaying 1-4 of 4 articles from this issue
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Series
Research Note
  • Product development and business models for optical compensation film used in liquid crystal displays
    Fuji Photo Film Co. Ltd.’s “Wide View Film”
    Kenichi Kuwashima
    2005 Volume 4 Issue 7 Pages 343-364
    Published: July 25, 2005
    Released on J-STAGE: March 12, 2018
    DOIhttps://doi.org/10.14955/amr.040702
    JOURNAL FREE ACCESS
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    This paper examines the processes and management behind successful product development in the functional chemical industry: Fuji Photo Film’s “Wide View Film” used in liquid crystal displays. The analysis reveals that the collection of accurate information about needs based on the direct “customer of the customer” approach led to the success of the business. Furthermore, devices and business models such as a “simple product strategy” and “prior provision of product development information” were formulated and implemented after the products were successfully developed.

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Technical Note
Computer Industry Workshop Report
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