This paper discusses licensing and business philosophy, using blue LED litigation as a case study. In addition, it presents five business management perspectives. (1) The monetary value of patents based on actual business licensing, (2) The founder’s profit when researchers and engineers are also the inventors and assume startup risk, (3) The perspective represented by resource-based theories of management strategy, (4) The effects of monetary rewards as viewed through motivation theory, and (5) The alliances based on licensing contracts.