Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
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Volume 3, Issue 3
Displaying 1-3 of 3 articles from this issue
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  • Strategies of Japanese companies in China’s modularized industries
    Junjiro Shintaku, Hiroyuki Kato, Tetsuo Yoshimoto
    2004 Volume 3 Issue 3 Pages 95-114
    Published: March 25, 2004
    Released on J-STAGE: March 18, 2018
    DOIhttps://doi.org/10.14955/amr.030302
    JOURNAL FREE ACCESS
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    This paper examines how Japanese companies focus on product architecture when implementing strategies to succeed in China’s rapid economic development and the rapid growth of Chinese companies. On the basis of case studies of two groups within the finished goods and components industries for home electronics (air conditioners/compressors and color televisions/cathode ray tubes), three strategies are proposed: 1) an integral core component supply strategy for modularized product markets, 2) a focus strategy for integral product market segments, and (3) a traction strategy for integral types in the overall market.

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