Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
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Volume 14, Issue 8
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Article
  • Forming and Strengthening Weak, Broad Ties That Support Diversification
    The Example of Tokai Buhin Kogyo’s Expansion into the Medical Equipment Industry
    Hideko Kono
    2015 Volume 14 Issue 8 Pages 413-432
    Published: August 25, 2015
    Released on J-STAGE: August 25, 2016
    DOIhttps://doi.org/10.14955/amr.140801
    JOURNAL FREE ACCESS
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    This study sheds light on the process by which a competitive advantage can be achieved in business diversification from the viewpoint of ties. It takes as an example the case of Tokai Buhin Kogyo, a company that successfully diversified its business from screws for use in automobiles to include screws for use in medical equipment, and analyzes the process of diversification. Using its basic competence as a foundation, the company formed weak ties covering a broad scope and worked to strengthen them while raising the level of its capabilities. This made it possible to overcome, step by step, three types of obstacle to success in the medical equipment field: technical, regulatory, and market-related. The facts discovered over the course of the research are described.

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Technical Notes on Management Literature
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