Brazil pioneered the industrial-scale production of both eucalyptus pulp as well as paper 100-percent made of eucalyptus pulp exactly 50 years ago, thanks to the creativity and technical knowledge of our engineers.
The introduction of that new fiber into the market was a tough job right in the beginning, yet highly rewarding afterwards.
Investments in forestry research almost doubled its productivity leading Brazil to a benchmarking position in the area. Massive industrial investments in advanced manufacturing facilities started to be made at the end of the 1970’s aiming at supplying the world market with short fiber pulp.
Since then, Brazil has been investing in its production, becoming now the leading producer in eucalyptus pulp and the world’s sixth largest in general pulp production.
Brazil enjoys a significant competitive edge in forestry techniques, with state-of-the-art technological development, therefore reaching high productivity rates at competitive costs, totally tuned to sustainability principles, according to the social, environment and economic tripod.
The ongoing development of the industry in Brazil reflects its worldwide recognition by the most demanding marketplaces in Europe, North America, as well as in Asia. The current investment program for the period 2003-2012 forecasts that as much as US $ 14 billion will be invested in forestry, pulp and paper, half of it already done.
The high productivity of our planted forests has been leading us to consider other wood applications, such as its use as solid wood, or even for ethanol production, while never forgetting that our main product is pulp.
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