Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
Volume 24, Issue 1
Displaying 1-1 of 1 articles from this issue
Article
  • A Case Study of LEGNATEC Co., Ltd.
    Mikihiko Shimizu
    2025 Volume 24 Issue 1 Pages 1-20
    Published: February 25, 2025
    Released on J-STAGE: February 25, 2025
    Advance online publication: February 01, 2025
    JOURNAL FREE ACCESS

    This paper examines why some small family businesses producing local products with limited management resources are able to export their own products, and how they succeed in the difficult task of entering to foreign markets, which is a difficult overseas business; it examines the process and mechanism behind this. Focusing on one rare company that has achieved direct exports, I have taken a long-term look at the dynamic internationalization process to find out why and how it successfully entered the foreign market. As a result, it is argued that the concept of the boundary spanning roles can be a useful perspective in this regard.

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