Television should be accepted as an essential part of adult education and the use of television in adult education should be strongly urged. In connection with the use of television, the question arises as to how well the effects of an adult educational television program are retained over a long period of time. At the same time, the effects of the program should be explored at attitude level, foran important component of adult education is the restructuring of frames of reference. In this study, the problem is to determine the retention of the effects of an adult educational television program on attitude changes.
Experimental Procedure:
The program used in this study: Kinescope Recording; An adult educational television Program “Unbalance, ”(Televised over NFIKTV on September 21, 1958), presented briefly many unbalanced social occurrences in Japan.
Subjects: 100 undergraduate ;dormitory students of the International Christian University.
Measuring Methods:(1) Questionnaires were used to determine political interests, political party affiliation, program evaluation, and existence of opinion leaders within the subject groups.(2) The Semantic Differencial, developed by Osgood, C. E., was used as the attitudemeasuring instrument.(3) The Scholastie Aptitude Test score and parent's occupation for each subject were obtained from the student record.
Design: The effects on attitude changes were determined at two time intervals after the program showing, one immediately after the showing and another t hree weeks later. The before-after experimental design was used. 48 subjects (25 men and 23 women) saw the Kinescope recording of the program, and 52 subjects (25 men and 27 women) were used as a control group.
Results:(1) With respect to the concepts presented in a concrete form in the program, the significant attitude changes with both the male and the female subjects were evident immediately after the program viewing, but three weeks later these changes regressed to the prior level.
(2) With respect to the concepts presented in an abstract form, the signifficant attitude changes with all subjects were not so evident immediately after the viewing. Three weeks later, however, these changes with the male subjects were retained, and the significant changes with the female became more evident
(3) With respect to the concepts related to the content of the program, immediately after the viewing, the significant changes with the male were not so evident, but the significant changes with the female were evident. Three weeks later, these changes with the male regressed to the prior level, but the changes with the female were retained.
(4) With respect to the concept indirectly related to the content of the program, the significant changes with the male were evident immediately after the viewing, and were retained. The significant changes with the female were not evident immediately after the viewing, and regressed to the prior level three weeks later.
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