This survey was made in order to examine senior high school students' images of their favorite dress. Semantic differential method was taken to measure the images, and the results are as follows :
1) Senior high school students' favorite image-profiles are simplicity, casualness, refinement and quietness.
2) As for the difference between both sexes, boy students prefer dresses with sporty, quiet and manly images, while girl students prefer dresses with individual, womanly images.
3) As a result of checking the independent feature based on cross tabulation of each sex, we could some significant differences (
p> 0.01) between both sexes for most of the items where differences were seen in image-profiles.
4) As a result of factor analysis, we could extract five major factors of images held by each sex. Boy students : 1, openness; 2, conspicuousness; 3, quietness; 4, age; 5, sex distinction; girl students : 1, openness; 2, activeness; 3, conspicuousness; 4, quietness;5, refinement.
5) Based on cross tabulation of each type of the four obtained through classifying their consciousness of dress, we could make it clear that there are some differences in the images of their favorite dress among the types.
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