This paper is about the research conducted to analyze what sort of factors the subjects, composed of 52 students of Ulsan University, consider important in purchasing food or commodity products with two research items: 1) the tendency of university students to purchase goods 2) influential factors in purchasing goods by item. The result of research indicates respectively that the subjects consider important "design", "function" and "sale" for 'cosmetics', 'synthetic detergent (bath)', "design" and "sale" for 'beverage (fruit juice, carbonated beverage)', 'ice cream', 'confectionay (biscuits)', 'confectionary (cookies)', 'confectionary (snacks)', 'confectionary (pie)', "function" and "sale" for toothbursh/toothpaste', 'milk products (powdered milk)', 'synthetic detergent (laundry)', 'fermented food', and "design" and "function" for "processed cereal products(cooked rice), 'processed fishery products (marsh clam soup), 'retort food(boild beef soup', 'seasonings (Korean bean paste), 'instant food(Alaska pollack soup), 'air fresh-ener1. This draws a conclusion that different factor is influenced depending on the product students want to buy."
View full abstract