The present study was attempted to investigate the applied EEG measurement in order to analyze the attention of the motorist during driving and the attractiveness of the subject during cinematographic vision.
The following two experiments were conducted:
1. Each motorist was instructed to drive along the defined driving road while EEG and eye movements were recorded by the two channel equipment.
2. Subject sat in a chair, facing a screen on which the cinemafilm were projected and EEG was recorded from occiput. The data analyzed here were based on the specific criterion.
The results of the investigation will be summarized as follows.
a) Eye movement during driving is composed of sacadic movement and following movement and the former is related to the effect of traffic and the latter to the road conditions.
It was impossible to record the driving EEG.
b) The visual EEG during cinematographic vision is related to the film image and content.
It will be able to adopt this method for the measurement of attention and attractiveness if the investigator postulate the best criterion for analyzing the data in his experiment.
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