In the midst of staggered economic situation Japanese firms (manufacturers) are urged to enhance their competitiveness on products. Recently design is likely to be emphasized as an additional value on products. Accordingly, the utilization of the intellectual property rights, which protect design, is indispensable to enhance their competitiveness on products. Several ways can be considered to protect design legally, including the Design Law, the Copyright Law, the Unfair Competition Prevention Law, the Patent Law, the Utility Right Law. This article covers the Design Law which forms core of design protection with describing the outline of the Design System, design development and intellectual property right strategy, the practical use of the system such as countermeasures against imitations, and the issues to be dealt with from the time forward.
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