This paper presents a set of concepts and related propositions, in an attempt to explicate the processes of exchange, gift-making and distribution, which result in the (sometimes multi-way) transfer of goods. Social exchange theorists have viewed various forms of interaction as instances of exchange, and have diffused the exchange perspective. Their analytical tools, however, are not useful for the purpose of understanding the appropriate features of goods transfer, because of their excessive emphasis on exchange and their loose usage of the concept of “exchange”.
According to our definitions, each party engaging in the exchange gives his/her own goods and takes the other's by mutual agreement. Gift-making, which is a one-way transfer, and its subsequent return constitute reciprocal gift-making. Reciprocal gift-making, called “exchange” by some exchange theorists, should be distinguished from exchange by the lack of the agreement characteristic of exchange. In the case of distribution in the strict sense, each recipient receives a share of collectively-owned goods or goods none has yet owned. Distribution can be subdivided into three types : centralized distribution (i.e., each recipient receives the share the distributor has allotted to him), agreed distribution (i.e., each recipient receives his share by agreement with the other recipients), and unrestricted distribution (i.e., each recipient receives at his own discretion).
The processes of exchange, gift-making and distribution are examined from the perspective of a “Reward-Cost Postulate”, rather than Exchange Theory. On the basis of empirical findings is posited a set of propositions, some examples of which are as follows.
(1) The parties' accurate knowledge of each other's preference tends to shorten the negotiation period that precedes the exchange.
(2) A's liking for B facilitates the occurrence of gift-making from A to B.
(3) The outcome of centralized distribution tends to favor certain recipients, if (a) they are aware of how goods are distributed, and (b) they can exercise some control over the distributor's fate.
etc.
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