A semi empirical kinetic (SEK) method has been used to determine the ratio of cetyltrimethylammonium bromide (CTABr) micellar binding constants of counterion X
– and Br
– (a reference counterion), i.e. K
X/K
Br (=R
XBr). The values of K
X and K
Br have been derived from the kinetic parameters obtained in the presence spherical/non-spherical and spherical micelles, respectively. This rather new method gives the respective mean values of R
XBr as 45±2, 25±3, 4.7±0.6 and 119±10 for X=2,4-, 2,5-, 2,6- and 3,4-Cl
2C
6H
3CO
2– (Cl2Bz’Na). Literature lacks the report on the values of R
XBr for all X except for X=2,6-Cl
2C
6H
3CO
2– (2,6-Cl
2Bz’
–) for which the reported value is 5.0. Rheological properties, such as shear thinning behavior, reveal indirectly the presence of wormlike micelles (WM) in the CTABr micellar solutions containing MX for all X except X=2,6-Cl
2Bz’
–. The micelles remain spherical within [2,6-Cl
2Bz’
–] range 0.01–0.34 M at 0.015 M CTABr. The maxima of the plots of zero shear viscosity, η
0, (obtained from the initial plateau region of flow curves, i.e. η
vs. γ curve)
vs. [MX] (MX=2,4-, 2,5- and 3,4-Cl
2Bz’Na) at 0.015 M CTABr also support indirectly the presence of linear, entangled and branched WM.
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