JOURNAL of the JAPAN RESEARCH ASSOCIATION for TEXTILE END-USES
Online ISSN : 1884-6599
Print ISSN : 0037-2072
ISSN-L : 0037-2072
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Volume 58, Issue 3
Displaying 1-11 of 11 articles from this issue
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  • Structuring of Makeup Standard and Makeup Behavior in Japanese and Thai
    Ryuen HIRAMATSU
    2017 Volume 58 Issue 3 Pages 260-269
    Published: March 25, 2017
    Released on J-STAGE: March 25, 2017
    DOIhttps://doi.org/10.11419/senshoshi.58.3_260
    JOURNAL FREE ACCESS
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    This research was conducted using a questionnaire survey involving 501male and female university students in Japan and Thailand. It was made clear that structure of makeup standard consisted of “conformity”, “individuality” and “sympathy” for both of Japanese and Thai. Also it was made clear that structure of makeup behaviors consisted of “skincare”, “makeup”, “cleansing” and “fragrance” for both of Japanese and Thai. For the Thai male students, it became clear that makeup behavior was specified by “conformity”, “individuality” and “sympathy”. For the Thai female students, it became clear that makeup behavior was specified by “conformity”, “individuality” and “sympathy”. For the Japanese male students, it became clear that makeup behavior was specified by “individuality” and “sympathy”. For the Japanese female students, it became clear that makeup behavior was specified by “individuality”.

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