Live commerce is a new form of commerce that has become a hot topic these days. With live videos delivered by office workers and celebrities, and users purchasing products while asking questions and comments in real time, China’s e-commerce has shown strong vitality and resilience. It played an important role in ensuring their supply, facilitating the resumption of work and production in the fight against the coronavirus epidemic. This paper analyzes the impact on China’s commerce format and consumer behavior. The purpose was to clarify the difference between traditional online sales and the characteristics of live commerce.