JOURNAL of the JAPAN RESEARCH ASSOCIATION for TEXTILE END-USES
Online ISSN : 1884-6599
Print ISSN : 0037-2072
ISSN-L : 0037-2072
Volume 63, Issue 9
Displaying 1-9 of 9 articles from this issue
  • Case of China
    Jiji WANG, Yukie TSUJI
    2022 Volume 63 Issue 9 Pages 583-593
    Published: September 25, 2022
    Released on J-STAGE: September 25, 2022
    JOURNAL FREE ACCESS

    Live commerce is a new form of commerce that has become a hot topic these days. With live videos delivered by office workers and celebrities, and users purchasing products while asking questions and comments in real time, China’s e-commerce has shown strong vitality and resilience. It played an important role in ensuring their supply, facilitating the resumption of work and production in the fight against the coronavirus epidemic. This paper analyzes the impact on China’s commerce format and consumer behavior. The purpose was to clarify the difference between traditional online sales and the characteristics of live commerce.

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