A purpose of this study was to examine a relationship among makeup behaviors in life scenes, makeup awareness and individual difference factors as a study of makeup norm.
As a result, it became clear that makeup behaviors in life scenes were structured by height towards other people contact and scenes formality. In addition, for male, makeup behaviors in life scenes were specified by“necessities / appearance”and public self-consciousness. By contrast, for female, they were specified by“charm improvement / feeling upsurge”, “necessities / appearance”, “effect uneasiness”, personal self-consciousness, and internal another person-consciousness.
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