This study has two purposes. One is to clarify the human behavior toward clothings and to identify types of interest in clothings. This is an application of Gurel's study in Japan. The other is to develop a simplified‘Clothing Interest Questionnaire’for use in Japan. Following results have been obtained.
(1) With regard to clothing interest, eight dimensions of interest could be identified.
I. enhancement of individuality, II. enhancement of psychological stability, III. seeking the good match of clothings, IV. conformity with the society and approval of social status, V. pursuit of wear comfort, VI. enhancement of awareness of clothes, VII. seeking modesty, and VIII. neatness of personal appearance.
(2) with regard to questionnaire, a simplified‘Clothing Interest Questionnaire’ capable of measuring the above eight basic dimensional interest by forty-eight questionnaire items was developed.
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