The purpose of this research is to examine the influence of presentation methods of clothes on dressing image from the psychological and the physiological aspects. Subjects are 15 women of 21-22 years old. The psychological reaction was measured with a semantic differential method using a clothing image (nine items), a character image (nine items), and feelings when subjects evaluated samples (six items) . The physiological reaction was determined by using an electrocardiogram (ECG), a galvanic skin response (GSR) and a respiratory rate.
Experiments have shown that the clothing image was composed of three principal ingredients “Preference”, “Refinement” and “Grace”. The personal character image was composed of two principal ingredients: “Grace” and “Activity”. The influences of the presentation medium and the wearer on the psychological and physiological reactions were examined. The results have revealed that the wearers affect psychological reaction greatly. The physiological effect caused by the “Presentation method with the reality” such as an original and an Alice mirror differs from the physiological effect caused by the “Presentation method without the reality” such as a picture, a display and a screen. The correlation was recognized between the psychological reaction and the physiological reaction. The physiological reaction has increased with increasing a negative evaluation and feelings.

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