The commonalities and differences in consciousness of four design image factors (PC1: A1. Lady & Feminine and A5. Elegant - A3. Casual, PC2: A4. Standard & Retro -A2. Sharp & Modern Image Styles) and fifty-five 3D-garment appearance elements (El) for gender and age gaps of A.group, Y.group, and M.group were extracted for the purpose of defining consumer fashion consciousness when selecting eco-efficient imaginary garments using IT based on part 1 of previous paper¹⁾.
The relationships between El and PC1 or PC2 scores of four images extracted the common El constructions of A1&A5 and A4 regardless of those gaps, and the different El constructions of A2 between A. and Y. & M.groups and A3 between M. and A.&Y.groups based those gaps. Each image was principally comprised of Garment Style, Impression Given to Other, and Situation and Setting items: A1&A5; Formal-garments - Skirt suit and Fitting Fit with a favorable Impression on Older-age. A4; Skirt and One-piece - Loose Fit with a Big Figure Impression etc. A3 and A2; T-shirts and Pants of Deep color Styles, A2 of A.group; Semiformal-Like and Shopping garments - Pants suit, Fitting Fit, Glossy-material with Slim Figure Impression etc. A1&A5 and A2 of Y.& M.groups; Semiformal-Like garments - A2 of A.group items plus Jacket & Pants etc. A3 of M.group; A3 and A2 items plus Private, Family, and Shopping garments etc.

To research the consumer information in China, we have analyzed expressions relating to harmfulness of chemical ingredients of cosmetics in beauty or cosmetics books in China. Evaluation was conducted by scoring how serious does the sentence extracted from books stress the harmfulness of each chemical. We created “reference scale” to diminish the effect of personal difference of scorers. Two methods, integer method and point method of determining the score to the first decimal place, were used and compared.

It was found that point method is more accurate than integer method and we decided to use point method. The sentences of more than 80% emphasize the harmfulness. As for surfactants, many unscientific expressions such as “Surfactant penetrate inside the skin and harm to human body” and “Surfactant can cause cancer” were found.

From the above results, it can be concluded that many cosmetics books in China include much expressions to emphasize harmfulness of chemical ingredients of cosmetics without any scientific ground.