JOURNAL of the JAPAN RESEARCH ASSOCIATION for TEXTILE END-USES
Online ISSN : 1884-6599
Print ISSN : 0037-2072
ISSN-L : 0037-2072
Volume 63, Issue 3
Displaying 1-11 of 11 articles from this issue
  • Shoko TANI, Shizuka TANABE, Nanako OKUWAKI, Kuniko MATSUNASI, Rieko NO ...
    2022Volume 63Issue 3 Pages 177-184
    Published: March 25, 2022
    Released on J-STAGE: March 25, 2022
    JOURNAL FREE ACCESS

    In the sale of clothing using electronic commerce, it is difficult to convey the fabric hand information of clothing to consumers. In this report, we investigated how the fabric hand of clothes is expressed in actual e-commerce. In addition, a student awareness survey revealed what kind of information consumers are looking for when purchasing clothes through e-commerce. As a result, the fabric hand was expressed mainly on the “product image” and “product description” on the EC site. In some cases, the fabric hand was expressed by about 3 levels of indicators, but no objective indicators were found. Consumers were looking for more information about the fabric hand in e-commerce. More detailed information was sought on the “thickness” and “transparency”, “drape” and “Hari” of the fabric. From the above, the challenge in e-commerce is to express the fabric hand using objective indicators of the physical properties of the fabric so that it can be easily communicated to consumers.

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