The purpose of this study is to clarify the dressing image and color effect of business suits. The colors of suits, shirts and neckties were changed using CG and used as samples. These samples were evaluated at five levels by SD method. Total 120 persons including young men, middle-age men, single women and married women were investigated. Evaluated values were analyzed using factor analysis and quantification theory I.
The results are as follows:
1) The dressing image of business suits are composed of two factors: “harmony and social desirability”and“conspicuousness”.
2) Regardless of wearers' age, navy blue and gray business suits increase“harmony and social desirability”.
3) Harmony and social desirability will increase if conspicuousness is set at from neutral to a little high for models in their twenties, and set at low for models in their fifties.
4) The effect of harmony and social desirability will be increased if models in their twenties wear shirt and necktie with identical, similar and contrastive colors, and if models in their fifties wear shirt and necktie with identical and similar colors.
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