To study color factors relating to the image of wearing of furisode, the authors conducted a sensory examination by means of not only the questionnaire survey but also the SD method using wearing images of furisode prepared by computer graphics with young women selected as subjects. As a result of the questionnaire survey, it became clear that favorite colors of the majority of subjects are black and warm colors for kimono, and gold or silver for obi (belt) . As aesthetic factors of wafuku (Japanese-style clothing), the colors and patterns of kinmono and obi play an important role while, on the other hand, as style factors of the wearer, the subjects also mentioned factors unique to wafuku such as small bust, large waist, small hip in addition to small face, tallness, etc. As a result of the sensory examination, a favorable evaluation was given to silver obi for pink kimono, and furisode in similar colors for obiage (obi sash) and obijime (obi band), but the evaluation of black kimono was rather low. As a result of factor analysis, it was found that the factors of activity and potency are influenced by the chroma of kimono, while the factors of evaluation are affected by the hue of kimono. As the image of wearing as a whole, the influence of the color of kimono was the strongest followed by the obi color, but any influence of the obiage and obijime was hardly observed.
The color preference and selection reasons for clothes were surveyed among 201 college students (89 males and 112 females) . For the survey study, a set of 117 colors were chosen as color codes from 12 basic colors on the PCCS hue circle, which were classified into nine tones. The achromatic colors were also included. The students chose each two colors out of two categories 1) the colors they would wear, and 2) the colors they would not wear, from the color codes. In addition, they explained the reason why they chose the colors they would wear. The results showed a tendency by both male and female students to choose black, white, gray and red for clothes they would wear. The selection of achromatic colors accounted for about 60 percent of the whole. As a result of factor analysis for the colors to be worn, four factors ---“self assertiveness”, “aesthetic sense”, “moderation”and“recommendation from others”---have been extracted. Furthermore, compared with males by calculating factor scores, females significantly had higher factor scores in“recommendation from others”, “aesthetic sense” and“moderation”.