The purpose of this investigation was, in researching implicit, personality theory related to clothing and appearance, to examine the assumed relationship between clothing/appearance features and personality traits.
Two questionnaires were distributed to separate subject groups. In Questionnaire I, subjects were 241 female undergraduates. They were asked to rate ten stimulus persons (SPs) on forty items on a seven-point scale using two opposed clothing/appearance features each. SPs were described by one of twenty personality traits which compose ten antonym pairs. In Questionnaire II, subjects were another 243 female undergraduates. They were asked to rate forty stimulus persons (SPs) on ten items on a seven-point scale using two opposed personality traits each. SPs were described by one of eighty clothing/appearance features which compose forty antonym pairs.
The result of this study are as follows:
1. The assumed relationship between clothing/appearance features and personality traits was deemed strong enough.
2. Four factors were extracted as the structure of clothing/appearance features inferred from personality traits. They were able to interpreted just as the case of the first report; I. Eccentricity of General Appearance, II. Sense of Fashion, III. Color Preference, and IV. Sexual Image.
3. Three factors were extracted as the structure of personality traits inferred from clothing/appearance features. They were interprated as follows; I. Discretion, II. Positivity, III. Sociability.
4. Based on their factor-loadings (to the factors), clothing/appearance scales were divided into a group of four categories, and personality scales into a group of three. The obvious relationship between both groups were observed as follows: Positivity, Indiscretion, and Unsociability each went with Eccentricity of Appearance; Positivity, with Fashionability; Positivity, with Color Preference.
5. The data in Questionnaire I were analysed using “The Method of Quantification III”developed by C. Hayashi. The grobal relationship was observed between the groups of clothing/appearance scales and those of personality scales.
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