The eye movements of the subjects who watched the colored circle models on a CRT (cathode ray tube) were analyzed in this paper with the aim of investigating the attractiveness of colored sportswear on a CRT display, In the experiment, leaf green, dull red, and neutral gray colors were used as background colors assuming a lawn and an en-tant-cas court.
1) The primary direction of eye-point movement varied depending on each subject and the right or the left surplus viewing was observed in some cases.
2) The primary point of stopping eye-point indicated the attractiveness, and the eye-point existence indicated the attentiveness, However, the time to present the stimulus in the experiment (1.32s) was short enough for both results to be dealt in the same way.
3) The attractiveness of the model increased in proportion to the luminance of its color. On the other hand, the background color turned out to be a great influence on the attractiveness. The complementary colors increased the attractiveness, while, however, the close hue colors decreased.

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