Purpose: The present study aims at to clarify the individual differences of affective meaning space by means of the semantic differential technique.
Method: The following procedure was performed.
(1) Subjects and Materials: Six hundred undergraduates were divided into 30 groups consisting of 20 students each, and 8 pieces of music by taped in a recorder were played to them. After the presentation of each material,
Ss were requested to manifest their impressions of the material by rating 49 bipolar, 7-points scales.
(2) Analysis I: The correlational matrix of scales generated from the above manifestations as a whole (600
Ss×8 materials) was treated by the factor analysis, i.e. it was analized by the Centroid and rotated by the Varimax methods. Thus, we obtained factors such as “affective evaluation”, “tense-relax”, “excite-calm”, “bright-dark”, and “general evaluation”. (See Table 1.)
(3) Analysis II: Ss were requested to perform the questionaire to manifest their preferable feeling-tones of music according to four dimensions found in the result of analysis I, but the dimension of affective evaluation was omitted. Seventy-three
Ss were selected as typical representatives and were divided into 6 groups according to the kinds of preference in feeling-tones, such as “tense” “relax”, “excite”, “calm”, “bright” and “dark”, that they had strongly manifested. Then, 6 correlational matrices of scales obtained from the groups were individually treated by the factor analysis.
Result: An important difference was found between the results of analysis I and analysis II, in that each group of the typical representatives yielded a specific compound factor, namely, “the association of a factor of affective evaluation and a factor related with their own preferable dimension of feeling-tone”. (See Table 2-4) The demonstration of such compound factors would mean that those groups of the typical representatives have different structures of affective meaning space for each.
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