There are two statistical methods of analysis of SD data; Design 1 and Design 2. In this article, the meaning of Design 2 is explored under the assumption that it has psychological meaning quite distinct from Design 1. Stimuli are five pictures. 40 scales are used.
Ss are extroverts and introverts. Procedure is Design 2. In introverts two factors about stimuli, two about stimuli and
Ss, and three about
Ss were discovered. In extroverts two factors about stimuli, two about stimuli and
Ss were discovered. Against absolutism (Design 1), relativism (Design 2) is possible, and the meaning of factors must be considered in psychological context.
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